Jacob Jensen Design and KMUTT Cooperate to Support Students in Becoming Managers to Drive Thai Creative Economy

10 November 2020, Assoc. Prof. Dr. Suwit Sae-Tia dean of King Mongkut’s University of Technology Thonburi (KMUTT) and Lars Kolind, chairman of Kolinds A/S and Jacob Jensen Design signed in cooperation agreement between King Mongkut’s University of Technology Thonburi and Jacob Jensen Design Studio, a world class leading design studio from Denmark. In this event, Assoc. Prof. Dr. Sakkarin Bhumirat, advisor of KMUTT welcomed Jon Thorgaard, the Denmark’s ambassador to Thailand and Cambodia as the guest of honor. Over the past 5 years, Jacob Jensen Design (KMUTT Bangkok) had succeeded in promoting design culture and assist in sustainable development of design knowledge and skills to the students of KMUTT through its workshops. It had elevated the designs and helped companies solved problems with effective designs in Thailand and other Southeast Asian Countries. Such was the first official cooperation between Thailand and Denmark in attempt to push forward the Creative Economy in the region. The joint venture emphasized deep importance of design toward environmental and social sustainability and would play important role in elevating Thai industrial designs to an international level of competence. The project have now extended its missions to provide information on product design, branding design, and solution designs for managerial staffs and entrepreneurs through Center of Innovation for Society (CIS) and the graduate school of Management and Innovation (GMI). Such cooperation will provide access for businesses to drive forth the creative economy with more ease.